Description
NATURAL, PLANT-BASED INGREDIENTS: Made with perfect blend of plant-based ingredients, including aloe vera and coconut, to volumize and define curls whilst keeping strands flexibly soft. Free from harmful ingredients including sulfates, silicones, and parabens..
BOY-DESIGNED AND APPROVED: Our center of attention group of young kings led the product experience, selecting scents and giving feedback on formulation.
EFFECTIVE FOR DIVERSE HAIR TYPES: Our products are specifically tailored and useful for hair types 3A, 4A, 3B, 4B, 3C and 4C. Works for both high porosity hair (high moisture retention) and low porosity hair (low moisture retention).
PROMOTES SELF CARE + CONFIDENCE: To ensure that boys to be the most efficient version of themselves, they wish to have moments of self-care, which helps to instill the confidence they wish to present their best selves every and each day.
POSITIVE REPRESENTATION: We’re a boy-focused brand that represents the diversity of Black and Brown boys inside the beauty industry. We would like boys to be represented in all facets in their lives, including the products they utilize for themselves.
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